Are you feeding the spiders? Web spiders are little programs sent out by search engines that go off and look for new web pages to crawl. Having your site crawled on a regular basis could lead to a steady flow of targeted organic traffic arriving on your site due to ranking as highly relevant for the right words and phrases. Once people arrive on your site, you’ll have an opportunity to convince them that they’ve come to the right place. Just like organic food is best, so is organic traffic! It’s free and organically driven visitors have a higher conversion rate than paid traffic.
So, how do you feed the spiders so they’ll rank you well and want to send traffic your way? Web Content.